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The Advantage Program is a free program for small fleets and owner-operators, which allows you to have a direct relationship with the BFGoodrich® brand to make you more competitive on the road and maximize your uptime. Members can enjoy consistent, nationwide pricing on new BFGoodrich® truck tires, as well as retreads. You'll also be eligible for online business tools, promotions, training opportunities and 24/7 Emergency Roadside Service. Three advantages. One program.
Pay the same at all authorized BFGoodrich® truck tire dealers, no matter where you are.
Special Advantage Program pricing on BFGoodrich® truck tires.
Competitive pricing on other tires—Passenger Car & Light Truck, Earthmover, Agricultural and Compact lines.
This not only gives you high-quality, consistent tire services such as free dispatch*, nationwide coverage, ERS response time and innovative online tools, it also offers direct access to diesel technicians, along with towing services.** One call does it all: 1‑800‑TIRE‑911 (1‑800‑847‑3911).
*Where supplies are available
**Nominal dispatch fee for mechanical and towing services
Advantage members have a dedicated customer service team, available at 1‑888‑532‑6435, to answer questions on system access, billing and invoicing orders to help you to get the most of your membership.
We make managing your business easier. Check your pricing, order tires, manage your account online and view your invoices using the Advantage Member website.
Using tire management programs, you can tap into valuable business tools such as training, technical documents, maintenance techniques and webcasts. Improve your operation's performance—get the Advantage.
Receive the Advantage Program e-newsletter for ongoing tips, promotions, product information and updates.
Small fleets and owner-operators operating between 1–99 trucks or buses are eligible to apply. Please allow up to 2 weeks for processing application. You will receive a welcome email once your application is processed. The welcome email will contain your login information for the customer portal, as well as your Ship-To and Bill-To account numbers, which are your program account numbers. All program purchases must be made using a credit or debit card—VISA, MasterCard or American Express only. No enrollment or annual fees apply to join the program.